Facebook developing machine learning chip

Facebook Inc is developing a machine learning chip to handle tasks such as content recommendation to users, The Information reported on Thursday, citing two people familiar with the project.

The company has developed another chip for video transcoding to improve the experience of watching recorded and live-streamed videos on its apps, according to the report.

Facebook's move comes as major technology firms, including Apple Inc (AAPL.O) Amazon.com Inc (AMZN.O) and Alphabet Inc's (GOOGL.O) Google, are increasingly ditching traditional silicon providers to design their own chips to save up on costs and boost performance.

In a 2019 blog, Facebook said it was building custom chip designs specially meant to handle AI inference and video transcoding to improve performance, power and efficiency of its infrastructure, which at that time served 2.7 billion people across all its platforms.