BANK OF BARODA LAUNCHES FULL-SERVICE DIGITAL BANKING ECOSYSTEM ‘BOB WORLD’

Bank of Baroda, the winner of the ‘Best Technology Bank’ award amongst the large banks at the IBA Banking Technology 2021 and the Top bank as per MEITY digital payments ranking index FY21, announces the launch of its digital banking platform ‘bob World’ – aimed at providing an all-inclusive and seamless virtual banking experience encompassing all its digital banking services under one roof for convenience of its customers.

This platform of ‘bob World’ is designed to offer a wide gamut of banking products and services, to be rolled out in phases, under its four key pillars of Save, Invest, Borrow, Shop.

The app will offer a wide repertoire of over 220 services converged into one single app, covering nearly 95% of all retail banking service offerings, which can be accessed by customers, both, domestically and globally.

On the launch of ‘bob World’, Mr. Sanjiv Chadha, Managing Director & CEO, Bank of Baroda said, “The new corporate sub-brand for digital is testimony to our commitment to serve the customers across the world, digitally and 24*7 in a seamless manner. With ‘bob World’, we offer all our digital offerings under one umbrella so that the customer is provided with all digital services under one roof with a consistent experience. Embedded finance is a big theme across the ‘bob World’ application as is the enriching loyalty program, which underlies all digital interactions with the bank”.