Flipkart to launch flagship festival sale from October 7

E-commerce firm Flipkart will kick off the country’s festival season with the eighth edition of its biggest flagship event, The Big Billion Days (TBBD), from October 7-12. The six-day event will see millions of consumers, sellers, small businesses, artisans, kiranas, brands, and e-commerce ecosystem partners come together. In a first, nonflipkart Plus customers will be able to gain early access by redeeming 50 earned Supercoins on the application. This year, TBBD will bring forth several new opportunities for home-grown brands and sellers to celebrate with consumers across the country, from metros to tier II cities and beyond. “Over the past year, in collaboration with our partners, we’ve worked towards creating opportunities that revitalise consumer sentiment in these challenging times and revive India's growth,” said Kalyan Krishnamurthy, chief executive officer, Flipkart Group. “Flipkart’s commitment to providing value to consumers, opportunities for growth for MSMES, sellers and kirana partners, and employment generation through e-commerce, goes to show how the country has embraced e-commerce,” he added.