Business Standard

Banks, card issuers in a tizzy

- SUBRATA PANDA Mumbai, 23 September

Sensing the Reserve Bank of India’s (RBI’S) firm resolve to stick to its norms on recurring payments, banks, payment aggregator­s, and merchants are scrambling to meet the October 1 deadline.

Racing against time, these entities have now started notifying their customers about the changes, with alternativ­e ways of payments. In some cases, recurring payment plans have been suspended on a “temporary” basis. Merchants, too, have sounded off their customers, indirectly blaming banks for the inconvenie­nce.

Tech giant Google has sent emails to subscriber­s of its products such as Youtube Premium, saying, “If your card issuer is not compliant

Customers are being notified about changes, and alternativ­e methods of payments

with the RBI regulation­s and cannot be used for recurring monthly payments, please try again with a supported card.”

Google has given a list of cards that are supporting recurring payments in accordance with the RBI guidelines. These include Visa cards issued by HDFC Bank, Kotak Mahindra Bank, ICICI Bank, and Bank of Baroda.

Industry sources said other card issuers and banks had pulled up their socks too.

“Given the past few instances where the RBI has come down heavily on banks for non-compliance, no bank now dares to draw the RBI'S ire,” said a senior banking source.

Sources said the central bank had suggested the ‘card on file tokenisati­on’ (COFT) method to comply with its norms. COFT refers to the practice where the card issuer network or bank can keep the customer details and not the payment gateways or the merchant. “You may need to verify your card on file in order to keep your membership with us. This is due to an RBI emandate regarding recurring payments, which will go into effect September 30, 2021. You will only need to do this once,” Google has said, referring to the COFT method.

Merchants such as streaming platforms services (Netflix, Amazon Prime, etc) are currently live with HDFC Bank for merchant standing instructio­ns. Amazon did not respond to Business Standard queries till the time of going to press.

Lenders are now sounding off their customers about the changes. In many cases, customers are advised to make direct payment for standing instructio­ns as the old facility gets scrapped in the interim. For instance, Axis Bank had earlier sent a message to its customers, saying standing instructio­ns won’t be honoured with effect from September 20.

However, replying to a Business Standard query, Sanjeev Moghe, EVP & head — cards & payments, Axis Bank, said, “We will be going live in the next two-three days, complying with the RBI guidelines.”

Similarly, HDFC Bank in its correspond­ence to customers, said, “The new conditions prescribed by the RBI require a cohesive effort by all stakeholde­rs, including card-issuing banks, merchant acquiring banks, card networks, and merchants. All constituen­ts must complete the developmen­t, integratio­n, and deployment of a ‘common’ platform fully compliant with the RBI guidelines”.

“We will implement the RBI guidelines on auto-debit payments from debit/credit cards with effect from Oct 1,” said an ICICI Bank spokespers­on.

However, American Express has told its customers that any existing standing instructio­ns for domestic and internatio­nal recurring transactio­ns will not be processed from October 1. Email sent to Visa did not elicit a response.

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