EYEING BIGGER PIE

■ Apple imported 500,000 iphone 12s models for the launch in 2020

■ In 2017, the company sold some 3.2 million iphones in India – a figure it has yet to match

■ It has reduced the maximum retail prices of iphone 12 models by 15-18% since last week

■ Apple’s retail reach through offline reseller partners has grown to more than 12,000 outlets