Dream11 to step up tech infra, hiring over IPL success

AT AN ORGANISATION LEVEL, WE WILL HIRE ABOUT 250 MORE SPORTANS (DREAM SPORTS EMPLOYEES) IN THE NEXT 15 MONTHS. EIGHTY PER CENT OF THEM WILL BE FOR CORE ROLES IN TECH, PRODUCT AND DESIGN — INCLUDING FRONT- AND BACK-END TEAMS — AND CLOUD SECURITY. THE REMAINING 20 PER CENT WILL BE FOR

OTHER FUNCTIONS SUCH

AS HUMAN RESOURCE, FINANCE, LEGAL, MARKETING” BHAVIT SHETH, COO AND CO-FOUNDER DREAM SPORTS

& DREAM11

The Indian Premier League (IPL) has resumed after an unprecedented midtournament break due to the pandemic, and Dream11 is back in action. In May, the cricket stopped, not the planning at Dream11.

“A lot of our deadlines are tournament-driven, so we back-calculate, and plan accordingly,” said Bhavit Sheth, chief operating officer and co-founder, Dream Sports and Dream11.

“We do quarterly and six-monthly planning. Basically, once this IPL gets over, planning for the next season will begin immediately,” he added.

From running specific analytics to load-testing for 5.5 million simultaneous users, Dream11 takes cricket very seriously. With a user base of more than 100 million, and user concurrency of over 5.5 million, the platform has a solid backend analytics platform, much of which is built inhouse.

Dream11 has an analytics, data science and data engineering team, and will hire more in the coming months. “At an organisation level (Dream Sports), we will hire about 250 more Sportans (Dream Sports employees) in the next 15 months. Eighty per cent of them will be for core roles in tech, product and design — including front- and back-end teams — and cloud security. The remaining 20 per cent will be for other functions such as human resource, finance, legal, marketing,” said Sheth.

Dream11, which launched in 2008 — the same year as the inaugural edition of the IPL was held — has about 550 staff, of which about 300 are in product design. Dream Sports has around 750 workers.

Given the dearth of talent for niche roles, Sheth said the firm was willing to take longer to onboard people. The firm is also hiring freshers from top institutes in the country for Dream11 and Dream Sports, and expects to get more young talent on board.

“Over the past 2-3 years, each IPL we burned down on the very first day (because of high traffic)... Even a small amount of downtime would mean a huge loss of revenue. We’ve gotten better at that. One of the things we’ve done is building a more distributed architecture, and also using micro services. So, there’s never a point when we are completely down. If there is one service that goes down, it’s only one part of the platform, and not the entire thing,” said Sheth.

The numbers reflect Sheth’s confidence. Mumbai-based Dream11, which is run by Sporta Technologies Private Limited, reported a profit of ~181 crore in FY2020, making it one of the few Indian consumer-tech unicorns to have turned profitable. It had recorded a loss of ~87.8 crore in FY2019.

In FY20, it reported revenues of ~2,130 crore, a 166 per cent jump from the previous financial year.

With the current season of IPL, Dream Sports has made many technological interventions in the background, which will improve game play for users, make the service faster, increase user rewards, support new features and improve contests.

“We have also added live commentary and users can now see the score within the platform. They can see the player’s points also within the commentary,” said Sheth.

To ensure that the application runs smoothly at critical times when user traffic is high, Dream11 has a homegrown concurrency prediction model. This model is used for predicting hourly concurrency, or the number of simultaneous users on the Dream11 platform.

With heavy traffic, there is a possibility of entry of fraudulent users. There are times when users create multiple or duplicate accounts on the platform to abuse referral or promotional cash bonus schemes. In such cases, we need to identify and map these multiple accounts to a single person. To eliminate this, Dream11 has developed an in-house fraud detection system called FENCE (Fairplay Ensuring Network Chain Entity).

With T20 tournaments lined up, including the World Cup, Dream11 staff will be up for some very busy days ahead.