CALLING CARD

■ The 20-per cent cashback offer is available on three prepaid plans (~249, ~555, and ~599)

■ These plans come with a validity of 2484 days and give customers 1.5 gigabyte (GB) to 2 GB data daily

■ While the cashback offer is being dubbed a 'promotional scheme' ahead of the festival season, it comes within two weeks of the telecom reform package

■ Jio’s cashback offer will drive cross-selling across Reliance’s various retail businesses