Swiggy rejigs Supr daily to unlock delivery potential

Swiggy (Bundl Technologies) said it has decided to change its daily grocery delivery service Supr Daily’s organisational structure to a business unit within Bundl. This will help Supr deal with with the unfair advantages that Swiggy has access to and accelerate its journey.

Over the past 15 months, Swiggy CEO Sriharsha Majety said it has made some exciting progress on its food delivery business. “We’re now comfortably surpassing our pre-covid levels, while also being on the path to overall profitability,” said Majety. While food delivery continues to be the firm’s flagship category, Swiggy also made some great progress in realising its larger vision of elevating the quality of life by delivering unparalleled convenience.

“We’ve done this on the back of strong traction in the grocery delivery business,” said Majety. “This business is 10x the size of the food services industry; I believe that with the right investments and focus, we have the potential to build a category that is larger than our food delivery business.”

Swiggy’s foray into grocery delivery started with the acquisition of Supr Daily in 2018. Over the past three years, the business has grown by leaps and bounds. Supr Daily serves 500,000 users monthly and delivers 200,000 daily orders in six cities. “The category has immense potential and we’ve been thinking through the several structures that best set it up for success in the long term,” said Majety.