Ola Cars launched, new CEO appointed

Ola, India’s largest mobility platform, on Thursday announced Ola Cars, its new vehicle commerce platform that will provide vehicle purchase and ownership experience to consumers. It will compete with players such as Droom, Cardekho, Cars24, Spinny, Carwale and Cartrade.

“Customers are looking for a new way to buy, service and sell their vehicles. They are no longer satisfied with the archaic retail store mode. They want more transparency and a digital experience,” said Bhavish Aggarwal, founder and CEO, Ola. “With Ola Cars, we are bringing a completely new experience for buying, selling and overall ownership for both new and owned vehicles.

The company appointed Arun Sirdeshmukh (pictured) as chief executive officer of Ola Cars. Sirdeshmukh brings more than 30 years of experience in consumer internet, FMCG, retail and fashion industries, including with Amazon India, Reliance Trends and IBM Global Services.