Personal care brand Plum to open over 50 stores by 2023

Plum, the direct-to-consumer beauty and personal care brand, said it aims to open more than 50 offline stores across India by 2023 as part of its strategy. The company has a 3 million-strong customer base and serves 300,000 customers on a monthly basis.

The firm on Wednesday announced the opening of its firstever exclusive store at R-city Mall in Mumbai, with the goal of catering to a diverse customer base through online and offline retail touchpoints. The opening of exclusive stores reflects the company's strategy to develop “phygital” channels to serve its customers and building a true omnichannel approach to deliver customer delight and propel growth.

“With the opening of our first exclusive store in India, we are looking to bring back the richness of human face-to-face interactions, thereby, adding to the joy of consuming the product,” said Shankar Prasad, CEO and founder, Plum. “We have charted out a roadmap for the next two years wherein we will be opening over 50 stores across the country.”