Meesho sees 750% growth in users during festival sales

Meesho, India’s fastest-growing internet commerce platform, recorded 750 per cent growth in users over the last year during Maha Indian Shopping League, its flagship festive sale event.

Nearly 60 per cent of the total demand was driven by tier-4+ markets, including faraway locations like Khawzawl in Mizoram and Sopore in Jammu and Kashmir.

“Fuelling our efforts to digitise Bharat, Maha Indian Shopping League served as an entry point for millions of users to shop online with Meesho,” said Vidit Aatrey, founder and chief executive of Meesho.

“Our focus on providing quality products at the lowest price for customers coupled with ease of doing business for sellers is adding momentum to our mission of democratising internet commerce in India. Our flagship festive sale event saw over 80 per cent of orders coming from tier 2+ markets, a true reflection of our efforts to cut deep into India’s underserved regions.”

The firm said, through its industry-first 0 per cent commission model launched early this year, sellers on Meesho saved over ~13.6 crore during the festive sale event alone.

Our focus on providing quality products at the lowest price for customers, coupled with ease of doing business for sellers, is adding momentum to our mission of democratising internet commerce in India

VIDIT AATREY, Founder and chief executive, Meesho

Recording over 10X growth in sales over last year, the company also saw seller participation rise by 314 per cent during Maha Indian Shopping League. Ahead of the sale event, Meesho onboarded over 100,000 sellers with many new initiatives, including free ad credits and zero return shipping charges on the first 30 orders.