Business Standard

Alitalia, symbol of Italian style for 75 years — and mismangeme­nt, grounded

New airline ITA takes over; gives itself one year to find partner

- FRANCESCA LANDINI Milan, 15 October

New, state-owned carrier Italia Trasporto Aereo (ITA) took over from Alitalia on Friday, permanentl­y grounding the 75year old one-time symbol of Italian style and glamour after years of financial losses and failed rescue attempts.

An early morning flight from Milan landed in the southern city of Bari just before 0600 GMT to mark the debut of the new, downsized carrier that flies with the same green-white-red livery of its predecesso­r.

The traditiona­l choice of popes, prima donnas and Italy's political elite, Alitalia has been run by state-appointed administra­tors since 2017 to avoid being liquidated.

The airline founded in 1946 passed through a dizzying succession of restructur­ings and changes of ownership. The firm has ended only one year in the black this century and the government has run to its rescue many times, spending more than ^8 billion ($9.27 billion) just in the last three years.

ITA won Alitalia’s iconic brand for ^90 million, nearly one third of what Alitalia was hoping for, the carrier said.

As has often been the case during its lifetime, Alitalia’s last rites were surrounded by political dispute, with the farright opposition party Brothers of Italy blaming PM Mario Draghi’s regime for its demise.

“Today we are losing another jewel, a company that has forged the history of our nation and ... made us proud to be Italian,” said the party leader Giorgia Meloni.

After seeking to sell Alitalia to private investors, in 2020 Rome surrendere­d to the disastrous consequenc­es of the pandemic for the airline sector and decided to create ITA from its ashes.

The new carrier, in which the government will invest ^1.35 billion over three years, will start with 52 jets and 2,800 employees, compared with around 110 aircraft and a workforce of 10,000 for Alitalia.

Under a deal negotiated with the European Commission, there must be clear discontinu­ity between Alitalia and its successor, and the new carrier needs to be profitable by the end of its 2021-2025 business plan.

“I am open to negotiate with everyone,” Chairman Alfredo Altavilla said at a digital event to mark the debut of the airline. “ITA has been created to be a strategic element in one of the large networks that already exist in the sector... ITA can’t be a stand-alone carrier forever.”

But Alitalia’s legacy of high costs, mismanagem­ent and heavy political and trade union influence may be hard for ITA to shrug off. The launch of a nimbler carrier leaves a question mark over the future of more than 7,000 Alitalia workers who will be put under a temporary lay-off scheme.

 ?? REUTERS ?? Left: During a protest against Italian Prime Minister Mario Draghi and ITA Executive Chairman Alfredo Altavilla. The photograph reads: “You are a national shame”
Above: An Alitalia worker after the last ever Alitalia flight — AZ1586 — from Cagliari landed at Rome–fiumicino airportpho­to:
REUTERS Left: During a protest against Italian Prime Minister Mario Draghi and ITA Executive Chairman Alfredo Altavilla. The photograph reads: “You are a national shame” Above: An Alitalia worker after the last ever Alitalia flight — AZ1586 — from Cagliari landed at Rome–fiumicino airportpho­to:
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