BANK OF BARODA INAUGURATES THE 5TH EDITION OF THE ‘BARODA KISAN PAKHWADA’ – AN ANNUAL OUTREACH PROGRAMME FOR INDIAN FARMERS

Bank of Baroda (Bank), one of India’s leading public sector banks, recently announced the launch of the 5th Edition of the Baroda Kisan Pakhwada. The annual farmer engagement programme commences on November 15, 2022, and concludes on November 30, 2022, with the Baroda Kisan Diwas celebrations. During the 2-week agri festival, the Bank will connect with 4.5 lakh farmers through a number of outreach events. The Bank’s network of semi-urban and rural branches across the country that predominantly serve the agri customer segment will actively participate in ‘Baroda Kisan Pakhwada’. ‘Baroda Kisan Pakhwada’ has been designed to help the Bank boost engagement with the farming community and create awareness about various agri products, schemes & delivery channels offered by Bank of Baroda and initiatives taken by the Government for the benefit of farmers. The event will also promote various Government agri initiatives such as lending schemes under the Atmanirbhar Bharat Package viz. Agriculture Infrastructure Fund (AIF), Animal Husbandry Infrastructure Development Fund (AHIDF), Pradhan Mantri Matsya Sampada Yojana (PMMSY), PM Formalisation of Micro Food Processing Enterprises Scheme (PM-FME), etc. Speaking on the occasion, Shri Sanjiv Chadha, Managing Director & CEO, Bank of Baroda said, “As a leading public sector bank, Bank of Baroda has a strong legacy and deep roots with the Indian farming community. We connect rural and semi-urban India to mainstream banking, enabling them to scale up their agri operations with a range of lending products and banking services. ‘Baroda Kisan Pakhwada’ is a unique and truly one-of-its-kind initiative in the banking industry, an opportunity to strengthen our relationship with our agri customers and acknowledge their contribution to the nation.”