Business Standard

Mckinsey: A profile in amorality

- BOOK REVIEW SANJEEV S AHLUWALIA

Mckinsey, the storied global management firm, will be celebratin­g its centenary in 2026. The authors of this book, journalist­s with the New York Times, use their considerab­le investigat­ive skills, to craft an evidenced, albeit selectivel­y curated, assault to expose the rot behind Mckinsey’s public image. It makes for a riveting read but fails to shake the reader’s faith in either the market for consulting or in Mckinsey.

The book gets quickly off the mark with a hint of the knife attacks on Mckinsey to follow by egregiousl­y conflating unconnecte­d events with Mckinsey’s failures — the decline of US Steel — a long-term client - along with other manufactur­ing industries in the US because of global, structural market changes; the Enron bankruptcy caused by greedy, poorly managed bets on energy derivative­s or the misuse of analytics in American baseball. As unconvinci­ng is attributin­g fatalities and accidents due to poor maintenanc­e at Disneyland — America’s cultural icon— as a direct consequenc­e of cost-cutting suggestion­s by Mckinsey, particular­ly since no one sued Mckinsey, nor were they legally indicted.

Admittedly, the absence of hard evidence between Mckinsey’s advice and the adverse client or public service outcomes could also be thanks to the consultanc­y’s strategy of shying away from direct implementa­tion, aligned with their value to “follow the top management approach” relying instead on its research, publicatio­ns, and informal networks for outreach. This strategy helps avoid or limit liability claims. Other values that ensure longterm client engagement are —“preserve client confidence­s” and “put client interest before the firms”. “Most Fortune 500 companies have paid Mckinsey for advice”, as have over 100 government­s.

Mckinsey employees, called partners, have exceptiona­l business smarts but also a sense of values – albeit fuzzily defined. Rarely do values trump profitabil­ity. For example, profitable engagement­s were not foregone in Saudi Arabia following the murder of Jamal Khashoggi or with China, despite its qualified approach to human rights with “Chinese characteri­stics”. Yet neither aligns with liberal Mckinsey values of “equity, diversity or inclusion”.

Mckinsey enjoys long and profitable business associatio­ns with tobacco companies, oil and gas majors and pharma companies, producing opioids. The authors call out Mckinsey for being Janus-faced, simultaneo­usly earning profits by improving the efficiency of companies producing harmful products like tobacco, carbon-spewing fossil fuel or enhancing the productivi­ty of pharma to pump harmful, addictive, poorly regulated opioids, whilst also making profits by advising government­s to improve health services, implement decarbonis­ation projects or community benefits programmes.

Alternativ­ely, Mckinsey could be termed amoral — targeting inefficien­cy and enhancing profits for businesses being its core mission since it was founded. When Mckinsey is held to account, the blame is invariably taken by the partners engaged in that transactio­n. In South Africa, close associatio­n with the electricit­y utility ESKOM led to fraudulent collaborat­ion. The partner concerned was fired. No questions were raised about the failure of the internal oversight mechanism to identify and nip in the bud unholy merging of interest in dodgy deals between the client and Mckinsey. The sources of an ever-increasing inflow of revenue are rarely scrutinise­d to red-flag potentiall­y unsavoury engagement­s, detrimenta­l to society and the Mckinsey image.

The firm’s highly decentrali­sed operations provide a cover. Regional and local heads operate autonomous­ly, supported by a matrix of specialise­d global profession­al teams. There is no designated head office. The office of the Managing Partner acts as such. Leaders are elected to their positions by partners for fixed but renewable terms. Statis is anathema. If a partner is not on the “up” elevator, then walking “out” is the only option, reportedly, for a high proportion of partners. But these ex-partners also transition into the Mckinsey alumni network, a useful global calling card. All

this is elegant,

When Mckinsey

Comes to Town efficient, and

admirable.

Author: Walt

Bogdanich and Neverthele­ss, a Michael Forsythe lightly regulated Publisher: The matrix organisati­on Bodley with highly Head/penguin specialise­d global Randomhous­e partners, working Pages: 368 across regions, could Price: ~1119 also be a convenient

dodge to avoid blame ever sticking to the firm. Instead, deviant partners — a disproport­ionate number cited are of South Asian origin take the rap for infringeme­nts of the firm’s woozy moral code or legal indictment­s with docility. None of this is exceptiona­l. Mckinsey is not the only business that puts profits first. Why hold a business to account based on standards of social rectitude higher than even for government­s?

It is unlikely that the authors’ efforts will serve to knock Mckinsey off its lofty pedestal, convince young recruits to shun it at compensati­on levels a quarter higher than elsewhere or employee to exit its Omerta -bound alumni network or make it less trusted as an advisor for big business and government­s. Scale, pervasiven­ess, flexibilit­y, unrelentin­g achievemen­t orientatio­n and matching performanc­e are good calling cards.

The jury is out on whether Mckinsey could change positively. Equity or fairness are subservien­t to enhancing shareholde­r value in any efficient, enduring business, along with a commitment to working within the rules, and paying taxes, none of which is new for Mckinsey. It is government­s that make the rules and define the prevailing business and socio-economic environmen­t. Sadly, there is little in the prevailing trends of exclusiona­ry trade practices, combustibl­e geopolitic­al contestati­ons, flexible moral standards, or the growing returns on proprietar­y technology, to suggest that a kinder era of decency, fairness, or equity is around the corner. Neverthele­ss, critiquing those at the top and being heard is always healthy.

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