Business Standard

Trai asks telcos to speed up roll out of anti-spam tech


Months after the mandated roll out of the new Digital Consent Acquisitio­n (DCA) technology to curb spam, the Telecom Regulatory Authority of India (Trai) has told telecom operators that its impact is being affected by the slow induction process, people in the know said.

At a recent meeting on the issue of rising incidences of spam, Trai flagged the slow pace exhibited by operators such as Reliance Jio, Bharti Airtel, Vodafone Idea, and BSNL in onboarding private businesses onto the system. However, the operators have blamed the sluggish response from the industry.

A unified platform to seek, maintain, and revoke the consent given by customers towards receiving commercial communicat­ion from businesses, the DCA was first mandated by the sector regulator in June 2023 to rein in exponentia­lly rising cases of spam and excessive tele-calling in the country. Finally issued under Trai’s Telecom Commercial Communicat­ion Customer Preference Regulation­s, 2018 (TCCCPR2018) in June, DCA was set to be implemente­d in a phased manner within 2-months.

In the earlier system, customer consent is obtained and maintained by Principal Entities (PES) such as banks, financial institutio­ns, insurance companies, trading companies, business entities, and real estate companies, among others.

The problem often starts when these businesses purchase bulk short messaging services (SMS) from a telemarket­er to send SMS texts to its

clients and customers. Telemarket­ers have to be registered on the Digital Ledger Technology (DLT) platforms run by telecom service providers.

As a result, telecom service providers such as Reliance Jio, Bharti Airtel, Vodafone Idea, and BSNL, classified as Access Providers (APS), could not check the veracity of consent. Importantl­y, there is no unified system for customers to provide or revoke consent. But now, once a customer launches a complaint against a particular business, a telecom company can easily check the consent data and scrub the consent provided by said customer earlier.

Telco officials said PES need to agree to the new norms and begin the process for them to be signed up to the new system. “A reason behind this may be that many PES are unhappy with the new system which is widely expected to see many users revoking their consent for all kinds of business communicat­ion,” another official said.

“We keep on intimating the PES, but many are slow to respond. They know the government guidelines are already in place,” an official with a public sector TSP said.

After implementi­ng DCA, the existing consents, acquired through alternativ­e means, shall be rendered null and void, and fresh consents will have to be sought by all PES through digital means only.

 ?? ??

Newspapers in English

Newspapers from India