Business Standard

India is the next big playground for AI, says Samsung’s Han

- NISHA ANAND New Delhi, 22 March

Hailing India as the next big playground for artificial intelligen­ce (AI), Samsung said that it plans to bring AI and hyper-connectivi­ty via its latest innovation­s to Indian consumers in a bid to improve their experience.

“AI will enable connected technologi­es to improve people’s daily lives while always remaining non-intrusive and in the background. With our model of open collaborat­ion, we want to bring AI and hyper-connectivi­ty to all our consumers,” Jong-hee (JH) Han, vice-chairman, CEO and head of the ‘Device experience (DX) Division’ at Samsung Electronic­s said on Friday.

Han’s remarks came as he paid a visit to Samsung BKC at Jio World Plaza, Mumbai, a first since the store’s opening in January.

India- Fastest growing market for tech

Han cited India as one of the biggest and fastest-growing markets globally and offers a huge opportunit­y for Samsung. “India has a large population of tech-savvy young consumers that inspire us to innovate…,” he said.

The Samsung leader also invited consumers to experience the South Korean company’s latest AI innovation­s in its product portfolio, which includes television­s, digital appliances, and smartphone­s.

Samsung BKC store experience

Han declared the newly launched Samsung BKC store the “embodiment of our ‘AI for All’ vision and will showcase ‘One Samsung’.” The store encompasse­s various zones, where consumers can get a firsthand experience of Samsung’s latest AI innovation­s. Notably, as part of its ‘AI for All’ vision, Samsung unveiled Galaxy AI in its new Galaxy S24 smartphone series in January. The Samsung BKC store was launched in January end, with an aim to provide its consumers with the experience of ‘One Samsung’.

 ?? ?? Jong-hee Han (extreme right) , vice-chairman, CEO and head of the Device experience (DX) division at Samsung Electronic­s, visited Samsung BKC at Jio World Plaza in Mumbai
Jong-hee Han (extreme right) , vice-chairman, CEO and head of the Device experience (DX) division at Samsung Electronic­s, visited Samsung BKC at Jio World Plaza in Mumbai

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