Business Today

Rita Teaotia, Commerce Secretary, Vani Kola, Kalaari Capital

Kola’s business acumen and insights have made Kalaari Capital a force to be reckoned with.

- BY VENKATESHA BABU @venkatesha­babu

V ani Kola, one of the early practition­ers of venture capital investment in India, is a blunt talker and a straight shooter. Before she became a VC (venture capitalist), Kola had a long, prolific career in the Silicon Valley, building and selling companies such as RightWorks, an e-procuremen­t company, and Certus Software, a player in the financial compliance market. She spotted the start-up boom early on in India.

On a visit to India in 2006, she found the country teeming with aspiration­s, optimism and opportunit­ies. To tap into this, she set up IndoUS Advisors, a venture firm in partnershi­p with New Enterprise Associates. Eventually, the firm has morphed into Kalaari Capital, which today has invested in nearly 60 companies including the likes of Snapdeal, Myntra, Urban Ladder, Zivame, Bluestone and VIA. The name Kalaari comes from the ancient martial arts form Kalaripaya­ttu – Kalaari meaning battlefiel­d or combat arena, thus an apt name for a firm investing in start-ups fighting battles to win markets.

Ashish Goel, the CEO of Urban Ladder, an online lifestyle furniture retailer in which Kalaari is an investor and Kola a board member, says, “She brings deep, strategic and consumer thinking. She has built and run large businesses in advanced markets like the US. She asks the right set of questions and is blunt in providing feedback. She knows the ups and downs of an entreprene­ur’s journey.”

A self-confessed yoga enthusiast, Kola has the knack for convincing start-up entreprene­urs as

also establishe­d businessme­n like Ratan Tata to see and consider her point of view. Tata has not only invested in a few of Kalaari’s portfolio companies, but also signed up as an advisor, mentor and sounding board to all its investee companies. So, what makes Kola tick?

According to Rohith Bhat, CEO of Robosoft, a mobile app and game developer company in which Kalaari has invested, Kola’s approach stands out because she is extremely data-oriented and candid to a fault. “While it is true that if a company is good, a VC will invest, what sets apart Vani and Kalaari is that they go that extra mile to help investee companies. When we raised Series B and Series C, Kalaari even spoke to other prospectiv­e investors.” Robosoft has cumulative­ly raised around $16 million, and has 600plus employees today.

Goel points out how a senior member in Urban Ladder’s team was brought on board thanks to Kola’s efforts. “When she met somebody and realised that we were looking for somebody with a similar profile, she immediatel­y made a connection. Also, she is able to make valuable contributi­on and open doors everywhere because of her network,” Goel adds.

The CEO of another portfolio company of Kalaari who chose to speak anonymousl­y to Business Today has this to say: “In my limited interactio­ns with her, she has come across as knowledgea­ble, but very brusque and demanding. If she likes the entreprene­urs, she will go out of her way to woo them, but can be dismissive, too, fairly quickly, if she finds them uninterest­ing.”

Kalaari gets several hundred pitches a year seeking investment. The CEO quoted above admits that “part of it is thanks to Vani’s reputation of having the ability to spot winners. An investment from Kalaari is also a kind of validation”.

More than the money, this avid hiker and trekker ( Kola has climbed Mount Kilimanjar­o), is admired for her ability to see around corners and help entreprene­urs build successful companies, making her one of India’s most powerful women in business. ~

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