Multiple Social Personalities

A recent study by Penn State's College of Information Sciences and Technology and King's College London has revealed that people adopt a different personality for different social networking sites. The study says that though users present a different picture of themselves on Facebook, Twitter, Instagram and LinkedIn, it's not deliberate and they do it subconsciously, so that they can fit in with the distinctive culture of each of these sites. The two features, which vary almost completely across profiles on networks, according to the study, are the biographies and profile pictures of the users. For this study, the researchers compiled information on more than 100,000 social media users from an online social media directory About.me. The research also reveals how demographics influence social media profiles. For example, women are less likely to wear reading glasses in their profile pictures and users under the age of 25 are less likely to be smiling in them.