Video Ads

Twitter will soon throw open its Moments feed for full-screen video ads, company representatives tweeted during an event recently held in Dubai. Moments is a curated collection of tweets on trending topics that any user can create. According to the digital media website Mashable, these video ads will be 10 seconds long, similar to short videos that play on Instagram and Snapchat. A while ago, Twitter had also announced a slew of live video partnerships with Bloomberg, BuzzFeed, Major League Baseball and Live Nation. Of late, most social networking sites are focusing on video content, which is being seen as the next area of growth. Twitter, however, is more desperate than others to tap this opportunity due to its stagnating user numbers and lack of profitability.