What’s on Facebook’s Mind?

Facebook is using the information obtained by studying the browsing habits of its depressed users to target ads, revealed a document ‘leaked’ from within the company’s advertising unit. Australia-based newspaper The Australian recently carried an article on the 23-page document, saying that the social media giant was misusing users’ browsing information. The document was a presentation prepared by the company for potential advertisers to give them an idea of its accuracy in tracking depressed people on the Internet. Facebook has issued a statement calling the premise of the article misleading, and clarified that it does not offer tools to target people based on their emotional state. “The analysis done by an Australian researcher was intended to help marketers understand how people express themselves on Facebook,” the social media network stated.