Hacking Growth: How Today’s Fastest-growing Companies Drive Breakout Success

BY MORGAN BROWN & SEAN ELLIS, PAGES: 336, PRICE: 699, PENGUIN RANDOM HOUSE How did companies such as Airbnb, LinkedIn and Uber grow into the powe powerhouses they are today? Although building a great product is key, that a alone does not guarantee massive worldwide popularity. All of them emplo employed ‘growth hacking’ – a carefully implemented methodology that invol involves cross-functional teams and rapid-tempo testing and iteration that focus focuses on attaining, retaining, engaging, and motivating customers to come back and buy more. The book offers a practical toolkit for companies to create and e execute their own growth hacking strategy to increase their customer base and market share.