The King of ecommerce Shows the Way

This refers to your cover story on online business ( The Juggernaut, July 16). It was a perspicacious study of the amazing business force of Amazon India. In the fastdeveloping e-business, Amazon has been continuously positioning itself in a cozy trail, focusing on the customer-centric strategies of big basket, economic viability, lightning delivery and reliability through a large bouquet of purchasing options. Its “Customer is King” principle has made Jeff Bezos the king of the castle of ecommerce citadels globally, and enabled him to ride herd on competitors in India. Its signature services have gone beyond bookish and theoretical management outlook by framing its business policies to suit different segments on virtual platform. Its investments are quite astonishing for all, including customers, for its achievement of ensuring quality services. The average app usage time of Flipkart pales in comparison with daily active users of Amazon. Amazon’s e-tailing model is shaped by structural features, which are conspicuous by their absence in Flipkart. Flipkart’s recent launch of Metronaut with fashion labels of Symbol and Myx is also a late-comer as Amazon has already established online penetration with multiple private-label pushes. In the present e-commerce market in India, Amazon has taken the lead much ahead of others, commercially dictating terms with its pioneering services. B. Rajasekaran, Bangalore