THE PROBLEM AREAS

No longer enjoys segment leadership across its nine model line-up

Parent’s (Honda Motor) focus on China and Thailand has diluted India strategy

By turning mass market, it has compromised on its erstwhile premium image

Profitability hit due to tepid response to Mobilio, BR-V, Jazz & Brio Massive product recall due to defective Takata airbags, affecting over five lakh customers Sluggish player; a laggard in introducing diesel engines in India

Pioneered hybrids, but failed to capitalise its firstmover advantage

Still the fourth- largest player after Maruti, Hyundai and Mahindra