Reaching Heights with Fire in Their Belly

This refers to your cover story on India’s Coolest Start-ups (August 27). The winners’ feats speak loudly that India is not a laggard in this sphere. The companies are also maintaining the lead in their chosen domains. Insurance is given a new lease of life, junked autos are given a novel incarnation, and organisational growth is capped with green plumes owing to the endeavours of the game changers. “It is better to do the right thing than doing things right,” said Peter F. Drucker, for the organisational contribution to its objectives and societal welfare. The talents and proven skills of the start-ups testify to the competence of the Indian entrepreneurial capacity in start-ups, vindicating their selection as winners. B. Rajasekaran, Bangalore