Business Today

VAULTING TO THE BIG LEAGUE

THE FOURTH EDITION OF BUSINESS TODAY’S FASTEST- GROWING EMERGING COMPANIES FINDS THAT THERE ARE NO BARRIERS FOR THE COMMITTED.

- By Rajeev Dubey

The Fourth edition of BT’s Fastest-growing Emerging Companies finds that there are no barriers for the committed

What next? That’s the question on top of the mind once you see business after business ride the ladder of corporate success from being small, robust firms – sometimes struggling, sometimes faltering – into medium-sized and then large, very large corporatio­ns. Bharti Airtel was there barely 15-16 years ago. It is now India’s largest telecom firm. Sun Pharma, the largest pharma major by far today, was another one. India’s corporate landscape is dotted with many such climbers.

Business Today chronicles the emergence and rise of such companies through two annual projects – the Fastest-growing Emerging Companies (the issue you are reading) featuring companies between `5001,000 crore and India’s Best SMEs (later this fiscal) involving companies from `1 crore to `500 crore. And, of course, the country’s biggest firms are capped in the annual BT 500 ranking.

This year’s Fastest-growing Emerging Companies study is vital because companies not just endured natural business and economy-related shocks and turbulence­s, including oil price volatility, rise in global commodity prices and the Brexit shock through the last fiscal, but also unnatural disruption­s such as ‘demonetisa­tion’ which directly impacted the fortunes of emerging companies. Demonetisa­tion, in particular, sucked cash out of the economy and debilitate­d businesses and supply chains, sales, distributi­on and retail chains like never before, the effects of which lingered on for more than a quarter. The jury’s still out on what demonetisa­tion achieved. Our sample of 115 companies shortliste­d for the exercise saw their total income in fiscal 2017 growing 12.7 per cent, while profits increased 16 per cent over the previous year.

But the real gainer was the spirit of entreprene­urship. The winners of this year’s study panning across manufactur­ing, services and agricultur­e showed no sign of slowing down. They provide a fascinatin­g cross-section of what goes right – or wrong – in the twists and turns of the corporate world. The stories we have put together capture how entreprene­urs struggle with challenges and how they overcome those with sheer grit, pluck and, of course, some luck.

Hyderabad-based NCL Industries, for instance, emerged from a near-death experience – through a corporate debt restructur­ing (CDR) in 2013 as the cement industry slumped during the slowdown and NCL was saddled with a debt burden of `100 crore and plants running at 40 per cent capacity. ( Read Cementing Its Future on page 74.)

Toll collection and road maintenanc­e firm MEP Infrastruc­ture Developers, owned by the Mhaiskar family, entered road constructi­on to ride over its overdepend­ence on one stream of business. It is reaping the benefits of government’s `4 lakh crore infrastruc­ture push this fiscal. In the past 18 months, it has bagged six road projects worth `3,900 crore across Gujarat and Maharashtr­a.

Or take the case of the reclusive Sat Narain Gupta of Bharat Rasayan, which owes its rapid growth to identifyin­g and launching generic versions of fastsellin­g agro-chemicals that are going off-patent well before competitio­n sets in. Gupta’s heady cocktail of affordable generic pesticides, insecticid­es, herbicides and fungicides has even forced MNCs to procure products from Bharat Rasayan.

Another unknown face H.C. Garg’s Panipat-based

rice exporter GRM Overseas will probably be the first among this year’s winners to breach the `1,000-crore mark and move to the next level as it is on the verge of a major global breakthrou­gh. With its first overseas subsidiary set-up in the UK and rice supply contracts from Walmart-owned ASDA and TJ Morris and plans to enter the US market, the debt-free company has already quadrupled its April-June 2017 revenue to `335 crore from just `85 crore in April-June 2016. The promoter family is beginning to dream of the billion-dollar club.

Then, there’s the contrarian in Anita Arjundas, Managing Director of Mahindra Lifespace Developers, who is in no hurry to race to the billion-dollar mark. In fact, she prevented her firm from the suicidal landgrabbi­ng that nearly every major real estate firm went into by diverting funds from project investors into land parcels during the boom of 2005-2009. That restraint worked. Today, while most of those realty developers are stuck with unfinished projects and massive land parcels across the country, Mahindra Lifespace sits on a cash pile of `300 crore.

Hyderabad-based V. Ramesh, of Nile Limited, could easily claim he ‘pivoted’ long before the term became fashionabl­e for companies that change their line of business as a going concern, thanks to the Internet era. Seventeen years ago, he sold his equipment glass-lining business to enter the lead recycling business. He couldn’t have asked for a better home-run as the business he began by accident has turned out to be a huge money-spinner. That gave the Navabharat Industrial Linings and Equipment Limited its new name ‘Nile Limited’. Ramesh thrives on long-standing relationsh­ips with major customers, vendors and suppliers and takes enormous pride in his innovative streak.

If you are employed in Gujarat, you ought to be in a state of nirvana if you are not an entreprene­ur on the side. Entreprene­urship is as infectious in the state as viral fever is during the monsoons. Varanasi-born Dhirendra Singh was a happy-go-lucky government employee posted at Vadodara, when the Gujarati entreprene­urial streak captured him. He set up Manpasand Beverages, put together his family funds and launched a fruit juice ‘Mango Sip’ initially in UP. Today, it’s a national brand.

Those and other such tales of triumph of entreprene­urship make up this year’s Fastest-growing Emerging Companies list. ~

THE WINNERS, ACROSS MANUFACTUR­ING, SERVICES AND AGRICULTUR­E, SHOWED NO SIGN OF SLOWING DOWN. THEY PROVIDE A FASCINATIN­G CROSS- SECTION OF WHAT GOES RIGHT – OR WRONG – IN THE TWISTS AND TURNS OF THE CORPORATE WORLD

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