…AND … AND THE DESI CHALLENGERS

Hajoori & Sons: Suratbased beverage producer since 1923 has strong presence in western India with drinks such as Sosyo, Ginlim and Lemee

Xalta: Four-year-old Delhi firm claims to be the first to produce fruit-based soft drinks. Strong in Delhi, Haryana, Rajasthan and West Uttar Pradesh.

Kalimark Bovonto: A 100-year-old100- year-old company, its Bovonto carbonated beverage, launched in 1959, is a household name in Tamil Nadu.

Jayanti Beverages: It wears its desi origin on its sleeves. Its jal jeera beverage is a huge hit in north India.

Fresca Juices: The Delhibased firm pioneered the concept of small servings with 160 ml pet bottles priced at ` 10. Fresca is available in 11