Business Today

TASSE DE THE

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Indian tea is equated with masala chai. the soon to be launched Tasse De intends to change this perception. The company will introduce 300 different varieties of tea, including blends created by founder Jiten Sheth, an Internatio­nal Tea Masters certified tea blender. Each variety will have medicinal and health properties. “My father’s interest in teas spans 20 years,” says Rohak Sheth, 28, co- founder. “We realised the size and value of the tea market and saw the glaring gap that exists when it comes to premium teas which are also good for health.” Prices: from ` 500 to ` 25,000

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