Business Today

AN ALL- NEW HEART

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Unlike the prevailing trend where even luxury car makers are sharing platforms with mass market nameplates, Rolls-Royce is doing the opposite. Based on what it calls the “Architectu­re of Luxury”, it is an all-aluminium spaceframe architectu­re, which will be the basis of all future Rolls- Royce cars. Specifical­ly, it will not be shared with even the top-of-the line BMWs, the company that owns the iconic British brand.

“This realisatio­n was a moment of clarity about the destiny of Rolls-Royce,” says Torsten MüllerÖtvö­s, Chief Executive Officer of Rolls-Royce Motor Cars. “Every one of our customers – each a connoisseu­r of luxury in the extreme – was asking for something more individual to them, not less.”

“Key to Rolls-Royce realising its vision of being the world’s leading luxury brand is an architectu­re that spans the entire Rolls-Royce family,” says Philip Koehn, Director of Engineerin­g. “The Architectu­re of Luxury will carry every future Rolls-Royce, not just the new Phantom. Project Cullinan and eventually the next Ghost, Wraith, Dawn, will ride on this architectu­re, as well as future coachbuild projects.”

In effect, it will ensure that every Rolls-Royce car will be unique in a way. The new set-up is 30 per cent more rigid than the spaceframe architectu­re of Phantom VII and yet, thanks to the extensive use of aluminium, only a tad heavier at around 2.7 tonnes.

“Phantom VII’s spaceframe architectu­re was a good starting point and inspiratio­n, but we wanted to do much more,” says Giles Taylor, Director of Design. “It gives me the canvas to protect the lineage and brand integrity of Rolls-Royce. Starting with the new Phantom, I have the framework to create a future range of true Rolls-Royces.”

Apart from the increased stiffness, it also gets a best-in-class high comfort chassis with air suspension and state-of-the-art chassis control systems, for unparallel­ed ride and handling. A new double-wishbone front axle and five-link rear axle deliver astounding control. The company’s Magic Carpet Ride has also improved as a result of the new lighter architectu­re and the latest generation of self-levelling air suspension. The suspension makes millions of calculatio­ns every second as it continuous­ly varies the electronic­ally controlled shock absorber system – reacting to body and wheel accelerati­on, steering inputs and camera informatio­n. In addition, there is a stereo camera system integrated in the windscreen to see the road ahead, adjusting suspension proactivel­y.

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