GOODWORKLABS: MAKING GREAT STRIDES
WITH AN EMPHASIS ON DESIGN THINKING, THE IT PRODUCTS START- UP HAS QUICKLY BUILT AN IMPRESSIVE CLIENTELE.
With an emphasis on design thinking, the IT products start-up has quickly built an impressive clientele.
1) Founders
Sonia Sharma quit her job with the Boston-based start-up Aveksha in March 2013 to start GoodWorkLabs. Her husband, Vishwas Mudagal, joined in as the co-founder in October 2014, by when the company had started growing rapidly.
2) Big idea
An IT products firm that works with start-ups and Fortune 500 companies for their technology requirements – whether in design or product development – to help them build big data, mobile apps, web platforms or any other technology product. The start-up mainly serves businesses in the realms of e-commerce, education, telecom, big data, machine learning and AI.
3) Backers
Bootstrapped. Sharma’s husband Mudagal initially put in 25 lakh as an angel investor.
4) Rivals
IT outsourcing firms such as Robosoft and HappiestMinds.
5) What sets them apart
“We are a products company in a service industry,” says Sharma. MostMo IT services firms lack productpr building skills; they treatt their offerings as a services instead of product, shes adds. GoodWorkLabs’ emphasise on design thinkingth and problemsolvingsolv is the differentiating factor that is helping them grow.
6) Milestones
GoodWorkLabs earned a revenue of 8.5 crore in financial year 2015/16. In 2014/15, its revenues tripled to
2.7 crore compared to the previous financial year after it added customers such as Flipkart, Mercedes Benz, SAP, Unilever, Myntra, EkStep, SesameStreet, and Medtronic, among others, to its clientele.