Business Today

SCENT OF A MAN

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Ermenegild­o Zegna's Elements of Man: The Life Collection series is a collection of complex and fortified blends, curated for the sophistica­ted individual, embodying masculine attributes such as Strength, Passion, Integrity, Talent and Wisdom. Each fragrance is packaged with prominent elements from the fashion house, which was founded in 1910 and remains one of the few privately owned luxury companies. Strength has the tenacity of tobacco leaves fused with notes of honey; Integrity blends herbal clary sage with fine pink pepper spices; Passion has the potency of olibanum smoothened by rich rum and smooth cognac; Talent has Asian yuzu with bergamot and Sichuan pepper; and Wisdom has Italian Mandarin with green verbena and winter lemon.

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