Jodhpur 2.0

Brand Jaipur is being reinvented with the Jaipur Kala Kendra at its fulcrum and Brand Jodhpur is not far behind. The JDH Urban Regeneration Project has reimagined the area around the 18th century stepwell Toorji ka Jhalara, with stores, cafés and art galleries, all with a cool vibe. The project is the brainchild of Dhananjaya Singh who runs the city’s boutique hotel Raas, ad men V. Sunil and Mohit Dhar Jayal, who are co-founders of Motherland Joint Ventures. The area is slowly becoming a tourist hub, giving the city a new centre of attraction. Many havelis have been transformed into trendy stores – from Nicobar to Forest Essentials, Portside Café to PlayClan, and more on the way. On the anvil: the grain market being re-imagined as a food experience centre.