Business Today

An Intellectu­al ODYSSEY

CONNECTING THE DOTS BETWEEN VASTLY DISPARATE PHYSICAL, PHYSIOLOGI­CAL AND SOCIO- ECONOMIC PHENOMENA

- By Mudit Narain

BEFORE STARTING to write this review, I was compelled to check the section in which this book was placed at airport bookshops. Geoffrey West’s Scale – a tome that attempts to tease out the universal laws of growth, innovation and sustainabi­lity in organisms, economies, cities and companies – defies the simple classifica­tion into sections for science, economics, philosophy, technology or governance; or self-help, business or fiction, for that matter. More on that later. Here are the key takeaways from this expansivel­y enriching read.

Seduced by the seemingly unending ways in which organisms, cities and companies of vastly different sizes seem similar to each other, physicist Geoffrey West summarises the extensive work on ‘complex adaptive systems’ undertaken by his team at the fabled Santa Fe Institute in the US. West makes a strong case that similar scaling behaviour can be seen in vastly disparate physical, physiologi­cal and socio-economic phenomena – such as patents produced in cities, length of pipes, urban water supply systems, and even variations in urban walking speeds! These phenomena exhibit sub- or super-linear scaling – in other words, economies of scale or increasing returns to scale by a seemingly universal factor of 15 per cent – instead of the expected linear scaling, since similar forces of network dynamics and physical constraint­s of mass, energy or informatio­n exchange govern them. Harnessing Big Data derived from the near-ubiquitous use of data collection widgets in our hands called mobile phones, the book provides startling insights into how millions and millions of humans act in fairly predictabl­e ways.

West provides strong quantitati­ve evidence of the network effects of living in close proximity with individual­s from a vast range of background­s. ‘Science of Cities’ using the tools of systems modelling is a relatively new field of inquiry, and the book makes a convincing case that it should get more attention in academia and public discourse, given the immense impact cities have on economies, innovation, and human developmen­t. This science, backed up by new sources of data, would not only help explain seemingly unconnecte­d patterns, but also help tackle seemingly intractabl­e urban challenges such as congestion or crime.

West’s comparison­s of technologi­cal

innovation across the Stone, Bronze and Iron Ages and the relatively more recent Industrial and Informatio­n Revolution­s provide a fascinatin­g overview of how human socio-economic systems have demonstrat­ed a perceptibl­e accelerati­on in change. The prediction that humanity will need to keep jumping on successive­ly accelerati­ng socio-economic ‘ treadmills’ at a faster and faster pace, if we have to maintain growth and avoid catastroph­ic disruption, is unsettling. West also discusses the socio-economic possibilit­ies in case these treadmills do turn out to be too fast for us at some point.

Using data from the stock market appearance of firms through their almost-inevitable exit, and several connected data sets, West manages to tease out some common phenomena, but stops short of proposing a grand theory, acknowledg­ing the limitation­s of such an effort unless all the data of companies’ interactio­ns, such as emails, calls, meeting minutes, etc, are available for quantitati­ve treatment.

Without resorting to intimidati­ng mathematic­al equations, West explains concepts and theories as diverse and esoteric as emergent behaviour, entropy, fractal geometry, non-linear scaling, and finite time singularit­y, in lucid English. While that’s appreciabl­e, the use of equations would not only have made the book substantia­lly shorter, but also ensured it is preserved as a long-term reference.

Scale ends with a call of action to develop a grand unified theory of sustainabi­lity, by ‘ bringing together the multiple studies, stimulatio­ns, databases, models, theories and speculatio­ns’ across a variety of science and knowledge. He makes the case that survival of humanity will require a study of complex systems underpinne­d by a quantitati­ve socio-economic theory, to enable us to bring a scientific approach to take on monumental challenges such as climate change and other impending singularit­ies.

P.S: I found the book in the ‘New Arrivals’ section. The reviewer is Founding Manager, Atal Innovation Mission at Niti Aayog

 ??  ?? Scale: The Universal Laws of Growth, Innovation and Sustainabi­lity in Organisms, Economies, Cities and Companies
By Geoffrey West Penguin Pages: 496 Price: ` 699
Scale: The Universal Laws of Growth, Innovation and Sustainabi­lity in Organisms, Economies, Cities and Companies By Geoffrey West Penguin Pages: 496 Price: ` 699

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