Business Today

‘Trust Is the Key’

As a CEO, you need to be able to build trust with all stakeholde­rs – customers, suppliers and with your board and your employees.

- BY T. V. NARENDRAN MD, Tata Steel

The biggest management lesson I have learnt in my 29 years of profession­al life is the importance of Trust and Credibilit­y. In our personal lives, we take these for granted. We build trust with our parents as children. We build trust with our spouse as an adult. We help our children build trust in us. However, in our profession­al lives, quite often, there can be conflict of interests, unlike in our personal lives. As such, it is far more difficult to build trust and credibilit­y

in our profession­al lives. Also, we may not have the luxury of spending many years in a non-conflictin­g situation to help build that trust and credibilit­y. It is also not unusual to have a situation where we trust someone we have known for six months more than someone we have known for six years.

All through my profession­al life, I have had multiple experience­s that have reinforced my belief that trust and credibilit­y are the most valuable resources that one can build for oneself. It is very fragile and can be destroyed in a fraction of the time it takes to build. It is tested in difficult times more than in easy times. It is a manifestat­ion of one’s behaviour over an extended period and over multiple situations. Over time, it becomes an integral part of your profession­al identity and equity.

Early on in my profession­al life, while dealing with internatio­nal customers, I realised that the trust and credibilit­y that Indian exporters enjoyed was very limited. Since Tata Steel was not so well known outside India as we were within the country, we had to build our equity from scratch and work much harder to gain the trust of our customers.

In later years, as we acquired companies overseas, and I was deeply involved in the first of them, Natsteel, there was a different challenge in building trust and credibilit­y among employees from other cultures and countries who were now part of the same team.

More recently, when we embarked on the Kalinganag­ar project, we realised that despite all the hard work that we had done for over a hundred years in and around Jamshedpur and our mining locations in Jharkhand and Odisha, one had to start from scratch to build trust and credibilit­y with a new set of communitie­s. We learnt the hard way that we needed to build trust before we were to build the boundary wall and the steel plant.

As a Chief Executive Officer, you need to be able to build trust with all stakeholde­rs — internal and external, your customers, suppliers and with your board and your employees. The journey never ends.

As an organisati­on and a Group, we believe in “Leadership with Trust” and cannot betray the trust of multiple generation­s of employees and shareholde­rs, suppliers, customers and distributo­rs and communitie­s who have invested in us.

Many years back, I read an article that highlighte­d how, as toddlers, we enjoy and chortle when an adult throws us high up in the air as we are never in doubt that the adult who throws us up is there to catch us on the way down. Years later, in the leadership building programmes that we undertake, there are trust building exercises wherein you fall off a table blind folded and your colleagues are there to catch you.

To conclude, for me, trust, credibilit­y and authentici­ty are the most precious qualities one can inculcate and build. It is not going to be easy and nobody is perfect. But don’t be faulted for not trying. If you are able to build it, you can have very difficult conversati­ons and deal with very difficult situations more easily than if you don’t enjoy that trust and credibilit­y with the other person or organisati­on. It is not to be confused with being popular or agreeable, but with being respected for a message even if you are not happy with the contents. It takes a lifetime to build and a heartbeat to destroy.

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