Business Today

Time on Call

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Greubel Forsey is a watchmakin­g company, specialisi­ng in ultra high- end timepieces, launched in 2004 by Robert Greubel and Stephen Forsey in La Chaux- de- Fonds, Switzerlan­d. The Greubel Forsey Art Piece watches tend to be philosophi­cal statements. The latest in the series is meant to be a memento mori of sorts, one that shows time only on demand, with the dial being dominated by an extra-large power reserve display instead. The Art Piece Edition 2 is a truly evolved creation for the bespoke times we live in, serving only when commanded to do so.

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