Business Today

TRY ‘ ALERT’ FOODS, ‘ SLEEP’ MENU

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It sounds like a well-packaged marketing pitch, but an Indian company claims it serves the health conscious. Last year, ITC came up with a ‘sleep’ menu to promote a good night’s rest and in 2016, introduced ‘alert meets’, a range of ‘alert’ foods low on carbs and sugars to ensure no one feels drowsy at a post-lunch meeting. The idea is to use ingredient­s that induces sleep or keeps you awake, as required.

Vijay Nagpal, Corporate Chef at ITC Hotels, says, “We have developed the menu in consultati­on with the scientists at ITC’s Life Sciences & Technology Centre in Bengaluru. During the trials (at a non-invasive sleep lab), we monitored sleep patterns that showed significan­t improvemen­t in the quality of sleep upon consumptio­n of the items from the ‘Swasthya’ menu before bedtime. For meetings, we offer ‘alert meets’ that score high on health and taste.”

You can also get a tailormade menu at any star hotel. Most of them offer health foods such as low gluten diet or diabetic-friendly meals with sugar-free desserts. Other than food, your bed and pillows, as well as the lighting and air quality of the room, will help you sleep well.

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