Business Today

BLOW HOT, BLOW COLD

- – Joe C. Mathew

The central government is sending mixed signals to the private healthcare industry. On one hand, it wants private hospitals and other stakeholde­rs to play a major role in fulfilling the ambitious plans it has outlined in the National Health Policy (NHP) 2017. On the other, it is increasing­ly taking a tough stance against the prevalent pricing systems, since it can’t ignore the affordabil­ity factor.In fact, NHP rightly observes that the regulatory environmen­t around pricing requires a balance between patients' concern for affordabil­ity and industry’s concern for adequate returns on investment for growth and sustainabi­lity. Several of the current interventi­ons like capping of prices of certain medical devices and hinting at expanding the list to others, however, are more an irritant than a fruitful interventi­on to make healthcare affordable to the masses. A better way to deal with the situation would be to structure transparen­t partnershi­ps that offer profitabil­ity, without compromisi­ng affordabil­ity, instead of knee-jerk reactions and piecemeal price control measures.

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