Business Today

SENSEFORTH MAKING SMART BOTS

THE BENGALURU- BASED START- UP IS DEVELOPING ARTIFICIAL INTELLIGEN­CEDRIVEN CHATBOTS FOR BUSINESSES.

- By Goutam Das

1) Founders

Around 2010, three Indians were exploring how they could teach computers to process human language. Shridhar Marri, Ritesh Radhakrish­nan and Krishna Kadiri set up Senseforth, experiment­ed with different use cases and by 2014/15, developed a human-like conversati­on platform. The trio had adequate technical and managerial experience to accomplish the feat, having worked for Infosys before.

2) Big Idea

The aim is to automate repetitive conversati­ons between banks and customers or organisati­ons and their employees to make customer service and communicat­ions easy and efficient. The company develops intelligen­t business bots, powered by artificial intelligen­ce. It runs a bot store that features more than 12 special purpose bots, ranging from those that can chat like humans to more sophistica­ted systems that provide wealth advice.

3) Growth

The most successful creation is an AI chatbot called EVA, developed for HDFC Bank. EVA chats with customers to provide product informatio­n and has answered 5.5 million queries since its launch in March 2017. The bank projected that the bot could do the work of 350-700 people initially, the co-founders say. The start-up caters to niche customers across verticals, including HDFC Bank, HDFC Life, Nomura, ICICI Bank and Manipal Hospitals, among others.

4) What sets it apart Senseforth has built its proprietar­y natural language processing engine, which makes the bots enterprise­grade. Other companies mostly use publicly available engines.

 ??  ?? (From left) Ritesh Radhakrish­nan (Chief Technology Officer), Krishna Kadiri (Chief Innovation Officer) and Shridhar Marri (Chief Executive Officer)
(From left) Ritesh Radhakrish­nan (Chief Technology Officer), Krishna Kadiri (Chief Innovation Officer) and Shridhar Marri (Chief Executive Officer)

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