Business Today

RUSTIC CHARM

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Jaipur Rugs, which works with close to 40,000 artisans in 600 villages in India, providing families with sustainabl­e livelihood, has got the ultimate recognitio­n. Bimla Devi, a weaver turned designer with Jaipur Rugs, journeyed from rural Rajasthan to Frankfurt, Germany, to receive the prestigiou­s German Design Award for her rug Kamal, along with Design Director Kavita Chaudhary, who brought home the GDA 2018 Gold Award for her rug, Asthai. Till date, Jaipur Rugs is the only Indian brand to bring home GDA awards three years in a row.

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