SHOP EASY

PINTEREST IS expanding its Shopping Ads tool to reach more marketers and advertisers. The tool, which places advertisements in customers’ search feeds, will now allow brands to upload their product catalogues and showcase select products, so consumers can simply click and purchase items directly on the retailer’s site.

A REPORT BY DATA PRIVACY CONSULTANCY ARRKA SAYS THAT ON AVERAGE, INDIAN APPS SEEK 7.9 ‘DANGEROUS PERMISSIONS’ FROM USERS. THIS IS SIGNIFICANTLY HIGHER THAN WHAT US APPS SEEK