ABOUT THE RESEARCH

“Should You Really Produce What Consumers Like Online? Empirical Evidence for Reciprocal Voting in Open Innovation Contests,” by Reto Hofstetter, Suleiman Aryobsei, and Andreas Herrmann (Journal of Product Innovation Management). This article was first published in Nov-Dec 2017 issue of HBR (www.hbr.org). Copyright@2017 Harvard Business School Publishing Corporation. All rights reserved.