Business Today

ARGUMENT ALERT

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SOCIAL NETWORKS are hotbeds for explosive conversati­ons. Verbal clashes, abuse, bullying and harassment are commonplac­e on platforms such as Twitter and Facebook. Researcher­s at Cornell University may be able to help tackle this. In a study, spotted by The Verge, a group of scientists have figured out how to feed volumes of data on the indicators that a conversati­on is likely to turn sour. Looking back over a conversati­on, it isn’t difficult for humans to spot early warning signs. The researcher­s believe that when prediction­s become good enough, one can salvage a conversati­on in its initial stages.

For example, an obvious lack of polite words or overly confrontat­ional questions and a tendency to personalis­e are signs that a conversati­on is headed down the wrong path. Give enough instances of this to an AI system and it will quickly learn to spot trouble. Potential uses for this could be better moderation on social networks and comment forums, preventing abuse or harassment and even better meetings at the workplace.

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