WHEN ALGORITHMS PREDICT HITS AND FLOPS

ARTIFICIAL INTELLIGENCE (AI) has come to Hollywood. A company, in business since 2015, has developed algorithms to predict which Hollywood movies will be box-office hits. ScriptBook says it applies hard science to predict screen successes using a Script2Screen solution that could benefit producers, distributors, film sales agents, talent agents and film funds.

The company claims that its solution focusses on the storytelling metric and uses AI to analyse screenplays and deliver an objective assessment of a script’s commercial and critical success. ScriptBook says its AI analysis is objective and fair, treating every screenplay equally and without bias. The idea is to help Hollywood produce many more profitable movies without giving up on creativity and compelling storytelling.

At a presentation at the recently concluded Karlovy Vary International Film Festival, ScriptBook founder Nadira Azermai said that by analysing screenplays, ScriptBook retroactively identified as box-office failures 22 out of the 32 Sony movies that lost money during 2015-17 when Sony Pictures released a total of 62 films, reports Variety. “If Sony had used our system, they could have eliminated 22 movies that failed financially,” Azermai said.