JLR PRESSURE POINTS
BREXIT
As the UK's largest automaker, it is vulnerable to a hard Brexit deal that can potentially cause a £ 1.2 billion impact to its bottom line each year.
E L ECTRIC MOBILITY
It has just launched its first all- electric SUV, iPace, in the UK. Needs to quickly develop and launch more electric cars but it will be costly.
D I E S E L GATE
Drop in diesel car demand in Europe and the UK is a cause for
concern. JLR's sales mix is skewed towards diesel than most peers.
TRADE WARS
Its production is heavily concentrated in the UK and Europe, which stunts capability to circumvent higher tariffs in case of a full- blown global trade war.
NARROW P RODUCT PORTFOLIO
It still doesnt have compact SUVs like BMW X1 and Audi Q3 or entry level sedans like Mercedes CLA and Audi A3 that bring in significant volumes for its three main German rivals.