Business Today

MEMORY MIC

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WITH SMARTPHONE cameras getting as good as they are, videograph­ers are beginning to use them instead of bulky filming equipment, at least in some situations. The only problem: The sound is not half as good as the video because the moment you step back a few feet, the quality deteriorat­es. So, Sennheiser has come out with a solution – a Memory Mic that could be a game-changer, especially as it is meant for the masses and costs $200 (around ` 14,000).

The wireless mic attaches magnetical­ly on to clothes and connects to a smartphone via Bluetooth and a special app. Even if the person taking the video moves further back, the mic can be clipped on to the subject or placed close to it for clear audio capture. The audio and the video can be synchronis­ed later with the help of the app (both iOS and Android versions are available), and the ambient noises captured by the phone will also come in. Better still, the mic itself can store four hours of audio and can be easily used for uninterrup­ted recording when the smartphone goes out of the audio recording range. Its built-in battery can be recharged with a USB Type C cable.

As the Memory Mic has to be fixed on to the subject and it is not tiny, there is no way to use it as a surveillan­ce device. Sennheiser’s ad shows it being used by parents to film their children but it can easily be used for interviews.

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