ETHNIC EXCELLENCE

WHEN ONE GOES searching for that perfect watch, it has to be Swiss as Swiss brands are rated as the best in the business. But closer home, independent watch brands have started making their mark. Jaipur Watch Company is one such brand that reflects the modern Indian aesthetics to the hilt through its bespoke creations. For instance, its new ruby Ganesha watch in 18 carat gold was a personalised piece based on a customer’s request and a solid ruby was hand- carved over a period of two weeks to create the divine Ganesha figurine. The watch runs on a small automatic movement from the house of Seiko and the bezel is embellished with VVS1 diamonds. With a mother- of-pearl dial and a handcrafted strap, such creations are ideal for those looking to marry tradition with fine design.