TASTE OF SUC­CESS

JY­OT­SNA SURI IS LEAD­ING THE GROUP TO A 1,200 CRORE IPO.

Business Today - - THE MOST POWERFUL WOMEN IN BUSINESS - By MANU KAUSHIK

Jy­ot­sna Suri started her jour­ney more than three decades ago with Bharat Ho­tels, the par­ent of The LaLiT lux­ury chain. Af­ter the death of her hus­band Lalit Suri, she took over the reins at the home­grown hospitality brand. Now, Suri is about to take ` 645 crore ho­tel chain to the next level. The com­pany has re­cently filed for a

` 1,200 crore IPO with the cap­i­tal mar­kets reg­u­la­tor SEBI, which will place it in the big league of es­tab­lished brands such as The In­dian Ho­tels Com­pany and The Oberoi Ho­tels.

Ac­cord­ing to the 2017 trends and op­por­tu­ni­ties re­port by New York-based ho­tel con­sul­tancy firm HVS, The LaLiT is the 15th largest hospitality brand in the coun­try in terms of ho­tel rooms. For Suri, who over­saw the group’s re­brand­ing ex­er­cise in 2008, things are cer­tainly look­ing up. Af­ter a long down cy­cle, the hospitality sec­tor is show­ing early signs of re­cov­ery – oc­cu­pan­cies have risen above 65 per cent on a pan-In­dia ba­sis and there is a mar­ginal im­prove­ment in av­er­age room rates as well.

Bharat Ho­tels, which op­er­ates 14 prop­er­ties, is one of the best-placed brands among its peers to cap­i­talise on the next up cy­cle in the hospitality sec­tor, which many ex­perts be­lieve has al­ready be­gun.

WHY SHE MAT­TERS The group’s re­brand­ing ex­er­cise, which started in 2008 un­der her lead­er­ship, has led to steady growth

JY­OT­SNA SURI Chair­per­so­nandMD, BharatHo­tels

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.