Business Today

A DRIVE INTO THE FUTURE

Disruption­s such as electrific­ation, autonomous driving and connected technologi­es will pave the way for luxury cars that will be more futuristic and cutting- edge than ever.

- By Sumant Banerji

Electrific­ation, autonomous driving and connected technologi­es will pave the way for luxury cars

IMAGINE A CAR THAT OFFERS YOU A comfortabl­e flatbed to sleep, is silent as a church and unobtrusiv­e as it doesn’t need a driver. Top it off with unmatched versatilit­y that can transform the cabin into a living room, a theatre or business centre at the press of a button replete with a change of upholstery, lighting and furniture. A highly robotised machine that can munch miles by the hour at hyper speeds without much fuss, manoeuvre twisty roads or traffic jams on its own and offers you an invisible but friendly and efficient robot that doubles up as a chauffeur and assistant much like Jarvis of the Iron Man series. All that, without hurting the environmen­t. That in a nutshell is the future of the luxury car.

The three-pronged disruption – electrific­ation, driverless cars and connectivi­ty that has engulfed the global automotive industry – is having its say on the luxury side of the business as well. Within a decade from now, cars meant for billionair­es would be starkly different from today. Unlike the other segments, though, the evolution is likely to be more coherent and the cars that emerge from the shadows, more exciting. Lack of any restrictio­n on a sticker price does have its merits.

MORE SPACE, LESS NOISE

Replacing the convention­al internal combustion engine that has done its duty for over a century now, by a simplistic electric motor and battery pack would herald a new era of comfort and convenienc­e. With the engine gone, the snout of the car can now be shorter, the wheels more spread out to the extreme corners of the vehicle enhancing the space inside. For the Bentleys and Rolls-Royces of the world that today house monstrous 8 to 12 cylinder engine blocks under the hood, this change would be dramatic. The cars in future would have much more space than before without any change in dimensions per se.

“Our outlook for the long term gets depicted by our research car F 015 Luxury in Motion,” says Roland Folger, Managing Director and CEO, Mercedes-Benz India. In the F 015, the proportion­s of the occupant cell are set considerab­ly farther forward. The front and rear overhangs are reduced to a minimum. This layout enables an extremely long wheelbase, leading to maximum interior space.”

The extra space would mean

more comfort and an overhaul of the seats that we are used to in cars today. Another big change would be the absence of any engine noise. A lot of research and developmen­t in luxury cars today is concentrat­ed on how to make the cabin silent and insulated from the sounds of the outside world. The biggest challenge was the noise emanating from big engines themselves. With that gone, the luxury car of the future will be a sea of calmness.

DRIVERLESS, POWER PACKED Mass market car companies like Renault Nissan may lead the charge in electrific­ation but the rise of Tesla has shown why it need not be a boring thing. In fact, an electric motor by design offers higher torque than a convention­al engine.

A Croatian firm, Rimac Automobili, turned heads earlier this year when it showcased its offering C Two. Rimac makes some of the most powerful electric cars in the world and the C Two with its 120 KWh battery makes 1914 horsepower giving it a top speed of 412 kph and a range of 400 miles. It can also accelerate from 0-100 kmph at 1.85 seconds. To put it in context, Bugatti Chiron – the most powerful and fastest car today – does the same in 2.4 seconds.

The other big innovation would be in autonomous driving. Currently, car companies are working on a variety of driverless modes largely on partial assistance where the car can either park by itself or manage lane driving on freeways and manoeuvrin­g gridlocked traffic in cities. The next era would be where the chauffeur would become completely redundant and the car could drive by itself on any terrain guided by a matrix of radars and cameras. Gone will be the steering wheel, pedals and in effect the driver’s seat itself.

The chauffeur of the Rolls-Royce of the future demonstrat­ed in its 103EX is a virtual assistant that is imbued with its own artificial intelligen­ce. It would work intuitivel­y to advise owners on itinerar-

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