When Fash­ion Meets Ten­nis

Business Today - - THE BREAKOUT ZONE -

THE ZEGNA FAM­ILY al­ways had a soft spot for ten­nis and its Spring/Sum­mer 2019 col­lec­tion re­flects that pas­sion. In keep­ing with the theme, the brand has ap­pointed world No. 3 ten­nis player Alexan­der Zverev as its am­bas­sador and blended the sig­na­ture el­e­ments of the game with its fash­ion la­bel. Z Zegna’s new cap­sule show­cases some ul­tra- fine stretch ny­lons and maxi mesh fab­rics with lay­ered trans­parency for its de­con­structed jack­ets, bombers, rain­coats and tai­lored draw­string pants. Then there is the TECHMERINO Wash & Go wardrobe (one can wash and dry it quickly, hence the name) ac­com­pa­nied by sun vi­sors, ten­nis cuffs and shoes. The stripe and logo in­spired by the Zegna Archive also draw on court colours. Sil­hou­ettes are lay­ered and light and make for the per­fect sports­wear, but many of th­ese pieces can be eas­ily worn off the court

The new cap­sule show­cases ul­tra- fine stretch ny­lons and maxi mesh fab­rics

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