37 %

CONSUMERS ACROSS THE GLOBE DO NOT TRUST ANYONE WITH THEIR SOCIAL MEDIA DATA, ACCORDING TO A SURVEY BY KPMG. BUT IN INDIA, ONLY 13 PER CENT OF THE PEOPLE SURVEYED FEEL SUCH DISTRUST. ALSO, 58 PER CENT CONSUMERS ON SOCIAL MEDIA VIEW BRANDS WHICH “OFFER DEALS OR DISCOUNTS”.