Business Today

CURRENT VS NEW WORLD

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CURRENT: Regulatory clearance for plants with even minor errors takes months and years

NEW: The USFDA has cleared IPCA Labs’ two facilities, apart from that of Lupin (4), Dr. Reddy’s Laboratori­es (2), Aurobindo (2) and Biocon (2) since March 2020

CURRENT: India’s global distributi­on based on quality, cheaper production from the country.

NEW: Nations likely to demand production from own soil; companies like Lupin, Sun Pharma, Zydus Cadila and Dr. Reddy's already have manufactur­ing set-ups in key geographie­s

CURRENT: Low level of automation in manufactur­ing and regulatory processes

NEW: Companies are trying to use more highend technology. Lupin is using robots in one of its advanced facilities and a chatboat for enhancing doctor-patient interactio­n

CURRENT: India depends on China for 65-75 per cent of raw materials.

NEW: Raw material sourcing shifting to multiple countries, even in-house. India makes a beginning to set up three bulk drug parks for ` 3,000 crore. It has also given ` 7,000 crore worth incentives for domestic production of key raw materials and intermedia­tes

CURRENT: Companies make a large basket of products across therapeuti­c categories

NEW: Companies will prioritise drugs in demand and end-to-end manufactur­ing; Cipla to focus on its traditiona­l strength of respirator­y drugs and inhaler devices, Lupin on select biosimilar­s, injectable­s and brands

CURRENT: Digital marketing, teleconsul­tations and digital therapeuti­cs to gain prominence

NEW: Most Indian companies now use digital tools for business meetings, supply chain management and sales tracking. Cipla last year invested in digital therapeuti­cs company Wellthy Therapeuti­cs

CURRENT: Less spend on scientific innovation­s and public health expenditur­e

NEW: Spending on public health and innovation to rise. India launches Covid-19 Innovation­s Deployment Accelerato­r, a consortium of funding partners from government, NGOs and private sector. Government makes available 200-plus Covid-19-related innovation­s for use by the private sector

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